Known and admired as the biggest mining, electrical, automation, manufacturing, power, and transport trade show in Southern Africa, it delivers a world-class experience, and we are delighted you will attend in 2024.
Knowing how to leverage the available marketing and PR opportunities to your best advantage with a show like Electra Mining Africa can sometimes be overwhelming. We have developed this guide to make it easier for you. Everything you need is at your fingertips.
PR is beneficial because it helps increase visibility, credibility, and trust in your brand while being cost-effective and offering long-term benefits for your business.
Some of our media partners are producing an Electra Mining Africa Show Preview and may contact you for editorial content and to discuss advertising opportunities.
Note: media publications that are not official/supporting media partners may also plan a show preview and contact you for advertising. Who you advertise with is your decision; however, we want to ensure you are aware of the official show previews.
Create a media list and invite the media to meet you at your stand. You can use our media partners list to guide your personalised media list that is suited to your company and products. These media are expected to attend Electra Mining Africa. You may have developed relationships with additional media, and these should also be included in your media list.
Media Engagement Ideas
New products and/or your brand and/or announcements: pitch these to select media; create a press release and send to your media list.
Host a media event on your stand: for example, an official product launch or technology/innovation presentation, and invite media to attend.
Enter products in the SACEEC New Products & Innovation Showcase.
The Media Lounge
The media lounge is situated in Office 22 (close to the Hall 6 link) and will be open from 9am to 5pm, Monday-Friday, 2-6 September 2024 (show days).
Deliver your media kits to the media lounge, or, if closed, deliver them to the Organisers office, by 12h00 on Sunday 01 September 2024.